Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia open for business at 704 E. Broadway in Anaheim, Calif. on March 16. The Van Doren Rubber Company is unique in that it manufactures shoes on premises and sells them directly to the public.
On that first morning, 12 customers purchase shoes, which are made that day and ready for pick-up in the afternoon.
The name House of Vans is coined Early 70s Skateboarders who like Vans' rugged make-up and sticky sole are seen sporting for the first time and is showcased on the windows of the Anaheim location.
The Vans #95, now known as the Era, with a padded collar and different color combinations, is designed by Tony Alva and Stacy Peralta and becomes the shoe of choice for a generation of skateboarders.
Vans Park Series continues to inspire the culture, participation and values of skateboarding globally while pushing the boundaries to make the sport universally accessible. In late September, Vans Park Series wraps up its 2017 Men’s and Women’s World Championships in Shanghai, China, crowning Oskar Rozenberg Hallberg and Nora Vasconcellos as the official 2017 Men’s and Women’s World Champions of Park Terrain Skateboarding.